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Becoming a parent is of course life-changing. But with our 44 Parenthood pieces, you don’t need to change your sense of style. It's a permanent new collection for expectant and new parents, with everything you need to get you through pregnancy and beyond in comfort.

Created with real parents and lifestyles in mind, our cast of models – all new or expectant parents themselves– really did put our Parenthood pieces to the test. We asked them what Parenthood means to them, what they’re most looking forward to and what they thought about the collection. Scroll to see what they said.

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Maternity Overalls $25

For Your Maternity Wardrobe

As your bumps grows, your current wardrobe won’t cover all your new needs. But our affordable maternity essentials mean you won’t have to sacrifice style during your pregnancy. At Primark, we believe that maternity wear shouldn’t feel temporary. So from maternity jeans and overalls to wardrobe basics and cute slogan sweatshirts, we have you covered for all occasions, pre- and post-pregnancy. We’ve even included performance activewear so you can continue your exercise routine at all stages of your pregnancy.

“You can definitely have style AND comfort with Primark’s Parenthood pieces. Becoming a new mom shouldn’t mean sacrificing your style or fashion fun.”

Kelly, Model

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Cotton Nursing Bras, 2-Pack $12

Maternity Lingerie & Sleepwear

Getting a good night’s sleep can be a struggle pre- and post-pregnancy. But our snug trending pajama sets and separates can help you drift off into sweet slumber. Plus our pajama joggers have ruched waists to grow along with you. We all know what you’re wearing underneath affects how you feel on the outside, so refresh your lingerie collection for pregnancy and beyond. Our over- and under-bump briefs are made from super soft fabric, and are seam-free for maximum comfort. We also have bras with wrap over details and nursing clips to make nursing easier.

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Maternity Dress $16

“Dressing for an entirely different body shape takes some getting used to. But there’s so much more to maternity wear than just living in sweatpants!”

Charlotte, Model

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Seamfree Wrap Bras, 2-Pack $8, Ribbed Robe $16, Seamfree Under Bump Briefs, 2-Pack $8

Maternity Hoisery

Stretchy and oh-so-comfy, tights and leggings are maternity must-haves. Our maternity tights and leggings give you light leg support and a comfy waist for your growing bump. For extra warmth, try the super-cozy leggings with a brushed fleece lining – bliss!

Our Parenthood Collection is available in selected stores.

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Maternity Top $10, Maternity Leggings $14

“Parenthood to me is about true love, contentment and responsibility. I can’t wait to love how I’ve never loved before, to create that connection I’ve never felt.”

Grace, Model

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Ribbed Long Sleeve PJ Top $14, Maternity Joggers $14

Primark Cares

Over half of our Parenthood collection has been created as part of our Primark Cares initiative. From bump-friendly jeans to performance wear, we’re committed to offering more environmentally friendly options at the same great prices you know and love.

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Gray Jogger PJ Bottoms $14, Gray Wrap PJ Top $12
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Seamfree Under Bump Briefs, 2-Pack $8, Black Slogan Maternity Sweatshirt $14, Black Maternity Ripped Jeans $22
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Blue Maternity Mom Jeans, $22