Practical Cool
Designed exclusively to celebrate 50 years of Primark, our branded streetwear collection is practical style defined. We’ve taken sportswear inspo and created comfy-chic pieces with athleisure vibes, great for nailing that "I could be heading to the gym later, but who knows?" vibe. The black-and-white palette makes these the perfect pieces to mix and match with in-your-face prints and bold colors, too.
White PRMRK T-Shirt
PRMRK Sweatshirt Dress
How to Wear It
The Oversized T-shirt Dress
Take our oversized white T-shirt dress and team it with chunky sneakers for a low maintenance look: great for days when you only have minutes to get ready. Add a belt for shaping, too.
The Denim Jumpsuit
The jumpsuit's a massively trending piece, but can be tricky to get right. Not really into mechanic vibes? Pair yours with fun accessories and statement shoes. Ours has a seatbelt-style waist belt. But you can swap it out for a metallic buckled number for evening – just add heels.
The White Tracksuit
The ultimate weekend look: the two pieces of our white tracksuit can mix and match or strut it together. It's perfect for the plane, too (just don't spill!).
The Logo Tee
Our printed tees are must-haves. Wear with high waist jeans and a blazer for work, or size up and pair 'em with leggings or cycling shorts for an off-duty vibe. Can’t go wrong!