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#PrimarkMeets Suzanne Jackson

It's Primark's 50th birthday! To celebrate, we’ve picked some of our fave faces to front our latest campaign. When they weren’t striking a pose, we took time out on set to ask them a few questions... Read on for their top Primark shopping hacks, must-have pieces and more!

Suzanne Interview image


What are your top hacks for shopping at Primark?
I always try and build a look around a key basic: Primark’s jeans for example are of seriously impressive quality – and the fit is second to none. Once you have a pair that works for your shape, it's easy to find other pieces to build around it. In my opinion the classics always win! I know it's a cliché, but there’s a lot to be said for thinking outside the box. Like pajama tops: they don’t have to be just for bed. In the past, I've worn a silk pajama cami on a night out because it was so pretty with jeans. On Instagram recently, I saw a post by a blogger who decided to wear a long-waistline skirt as a strapless dress, and it looked great on her! I also once saw a blogger wear a slip dress underneath an over-sized sweater, with just the lace trim from the dress peeking out. I thought it looked super chic.

What kind of Primark shopper are you?
To be honest, I'm a little bit of both: I'm definitely the girl who goes in for socks and comes out with two brown bags full! However since I work with Primark on a monthly basis piecing together looks, I do go in with an idea in my head about the type of look I'd like to create and build around. The best thing about Primark is that there's something for everyone there. Whether you're going in for a travel toothbrush or the latest must-have jeans, it's impossible to leave without one brown bag full of gorgeous things! The best part? Primark's pieces don't break the bank.

If you could only buy ONE Primark item for the rest of your life, what would it be and why?
Honestly, the slippers! For me, the slipper socks are just the comfiest I've ever owned. Seriously though: I’m torn between the jeans, the swimwear and the PJ's. All three are my faves from Primark! Every time I wear one of those pieces, people tell me they look like a million bucks. You'd never think they were such a fab buy. #LovePrimark

What forever fave Primark piece do you still have in your wardrobe from years ago?
I still have a camel coat I bought from Primark one Christmas about three years ago. It's still in my closet and still looks brand new! It was such a good buy, and I've always loved it. I was actually really excited to be wearing a new camel coat in the Primark 50 campaign I shot recently: I instantly thought about the similar one I'd bought back then.

When you think of Primark what comes to mind?
As a fashion blogger who's worked in the industry for almost ten years, some of my best pieces and most sought-after basics have been from Primark. The brand's so relatable for everyone! It doesn't matter how much you have in your bank account: there's something there for every taste, style and budget. I especially love how on trend it is. There's no way I could ever walk by a Primark store and not go in! It will forever be one of my fave places to shop. Talking about that: the shoot I did for the Primark 50 campaign has been one of the standout moments in my fashion career. To be the only Irish representative to shoot an important campaign for an iconic brand like Primark was just surreal! It really cements our relationship on working so successfully together, whether with fashion or on my own beauty products for sale in the stores. Thank you Primark, for always believing in me!