*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.
We have all the hottest SS23 trends, from luxe-look beach sets to sophisticated summer suits. The best part? Score yourself your dream summer style—and still stick to your budget. Scroll for a sneak peek of our hot picks, dropping in-store all month.
Let's (Car)go!
Team mini or midi? Either way you’ll get your summer cargo fix here. Want to recreate the denim cargo skirt look from your feed? Just looking for an alternative to cargo pants when it's hot? Take your pick...
Cult Status Sets
Matchy-matchy never looked so good. Our matching blazers and bottom-halves are the ultimate special event alternative to a dress. In plenty of pastel prints and trending hues, these chic sets are great split up with jeans and camis, too.
Beach Club Luxe
While we’re all for a wild mix-and-match beachy vibe, there’s something special (and Insta-fab) about a chic pool or beach look. Slay vacay style this summer, and match your coverup with your swimwear. Our matching beach short and shirt sets in lots of great colors are vacay-chic goals.
Satin Safari
Big Destiny’s Child vibes…and we're here for it. A playful utility trend take, our safari-inspired satin separates have luxe festival vibes (think glamping not camping). Finish your look with printed satin scarves – the styling is endless.
Blurred Lines
Spots, stripes, florals... there’s nothing new about tried-and-true prints (they're great classics). But this summer, score our abstract print dresses, skirts and tops for a fresh take. Digitally created, watercolor inspired prints were all over the catwalks—and now you can tap the trend too (without breaking your budget).
