As part of our Primark Cares initiative, we are COMMITTED to a better, MORE SUSTAINABLE FUTURE. There’s a long way to go but we will meet the challenges and drive the changes we know we must make. We take our RESPONSIBILITY seriously and will keep moving towards a better FUTURE for people and planet.

Our Commitments

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When I'm Big...

On the set of our first sustainability focused brand campaign we asked the two youngest members of our cast what their hopes are for the future.

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Recycled Activewear

Our new men’s performance range made using recycled materials blends together fashion and functionality. Look and feel great in clothing that’s better for the planet.

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Restyle, Rewear, Repeat

Forget ‘doing it for the ‘gram’ and focus on doing it for the planet by rewearing, re-styling and repeating your favourite fashion pieces.

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Better Together

Little lifestyle changes we can all make, that will make a big difference to the planet. Read on for our tips for caring for your clothes and the environment.

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Don’t Lose Sleep

Make a more sustainable bed by choosing our duvets and bed pillows made using recycled materials.

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Bag Of Tricks

The iconic Primark bag can be used for more than just storing goodies. Check out how to create DIY accessories using the paper bag from your latest Primark shop.

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