Cookie Policy

Primark.com: Cookie Policy

This Cookie Policy sets out how cookies, and the information obtained from cookies, are used on Primark.com and related Primark websites.

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer. It's stored on your device's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but to protect your privacy your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. Please be aware that blocking cookies may affect the functionality of the website.

What cookies are used on Primark.com and related Primark websites and why?

Some cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. Other cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information that these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how a website works.

You can find more information about the types of cookies we use and the purposes for which we use them in the table below:

Category 1: Strictly Necessary Cookies
These are required for the operation of a website. Examples are cookies used to understand if the device being used is a mobile or a PC.

Notice for users:

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies the website might not work correctly.

Category 2: Analytical/ Performance Cookies
These cookies collect information about how visitors use a website (for example, as part of Google Analytics)

Notice for users:

These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information that these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how a website works.

Category 3: Functionality Cookies
These are used to recognise users when they return to a website. They remember user choices and enable the personalisation of content.

Notice for users:

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as favourite products, outfit builder and watching a video. The information these cookies collect cannot track your browsing activity on other websites.

Category 4: Social Media Cookies
These cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Twitter.

Notice for users:

These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Contact us & your rights of complaint

Questions, comments or requests concerning this notice are welcomed and should be addressed to The Primark Data Protection Coordinator at dataprotection@primark.com.

If you have a concern about the way we handle your personal data you have the right to complain to Primark's lead supervisory authority, the Data Protection Commissioner (you can find details of how to do this on the Data Protection Commissioner website or your local supervisory authority.

This privacy notice was last updated on 18 May 2018.



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