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Beauty Campaigns

New make-up got you all like ‘yasssssss!’? Yup, us too. You’ll love our always-trending beauty looks, designed to bring you all the dreamy, face-loving inspo you could ever want. Need a hand with that eye-liner flick or luscious red lip? No dramas, just check out our step-by-step ‘how to’s to bring your inner make-up artist to the fore. Don’t forget to check out our cool interviews and other features too – for b-e-a-utiful reads that are set to inspire and uplift!

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    Beauty

    Alessendra Steinherr is back!

    The collection everyone's talking about, is back!

    Primark Beauty Alex Steinherr Image
    Beauty

    Find Your Local Stockist!

    Alex Steinherr's range returns

    Primark Beauty Alessandra Steinherr Image
    Beauty

    The ULTIMATE Skincare Collection

    Created in collaboration with Alessandra Steinherr.

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    Beauty

    Primark Meets Alex Steinherr

    Meet the glow-getting beauty editor.

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    Beauty

    Palette Cleanser

    SS19 cult beauty buys

    Primark Beauty Perfumes Image
    Beauty

    Let's Get Personal

    A scent for every mood

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    Beauty

    Prep & Perfect

    That New Year glow, though.

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    Beauty

    Poppins

    Gifts for those who are practically perfect in every way!

    Primark Beauty Tinkerbell Image
    Beauty

    6 Tinkerbell Treats...

    Found: the perfect stocking fillers!

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    Beauty

    Disney Beauty Gift Guide

    Celebrate #Mickey90 and slay the Christmas shopping.

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    Beauty

    Disney's Darker Side...

    A gift guide