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Men Campaigns

In serious need of style-inspo for an upcoming event? Or maybe you’re planning a complete wardrobe overhaul? Whatever your new-fashion wants, we’ve got you covered with our simmering new shoots and all the latest trends for the upcoming season. Scroll through our latest collections to plan that weekend-break wardrobe, and get ready to let the good times roll. You’ll also find interviews with inspiring people in our #PrimarkMeets series, as well as other super-cool features – perfect for those ten-min coffee break reads. Sorted.

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    Men

    In The Jeans

    Find your perfect pair...

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    Men

    Transitional Staples

    “Summer, meet Autumn”

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    Men

    Retro Realness

    A classic look, all grown up

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    Men

    Style It Out

    Accessories & additions…

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    Men

    A Sleepy Collection

    Dream worthy nightwear

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    Men

    Getting Shirty

    Button up

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    Men

    Time For A Top-Up

    Essential tees

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    Men

    Badge of Honour

    Laidback summer looks

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    Men

    Happy Father’s Day!

    ‘I only came in for socks’

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    Men

    Summer Co-ords!

    Matching sets for the season ahead

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    Men

    Anything But Basic

    Summer wardrobe staples

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    Men

    It’s Ani-mazing

    Get ready, our Anime collection has arrived!

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    Men

    Dress To Express

    Be forever colourful

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    Men

    Life In Colour

    Summer’s looking red hot!

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    Men

    A Day In The Life Of Kem Cetinay

    Want the inside scoop? Read on...

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    Men

    ¡Ay, Caramba!

    An ‘In your face’ collection

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    Men

    ILGA World Partnership

    Feeling Proud

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    Men

    Feeling Proud

    Celebrate in style

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    Men

    Kem X Ibiza Live: Street Style

    Out, about and looking good

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    Men

    Kem X Ibiza:Poolside

    Lounge lizards at the ready