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Men Campaigns

In serious need of style-inspo for an upcoming event? Or maybe you’re planning a complete wardrobe overhaul? Whatever your new-fashion wants, we’ve got you covered with our simmering new shoots and all the latest trends for the upcoming season. Scroll through our latest collections to plan that weekend-break wardrobe, and get ready to let the good times roll. You’ll also find interviews with inspiring people in our #PrimarkMeets series, as well as other super-cool features – perfect for those ten-min coffee break reads. Sorted.

    Primark Kem Poolside Image
    Men

    Kem X Ibiza:Poolside

    Lounge lizards at the ready

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    Men

    Kem X Ibiza Live: Boat Trippin’

    Make a splash this summer

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    Men

    Kem X Ibiza Live: Fly Fits

    Airport chic outfits

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    Men

    Kem X Primark

    Are you island ready?

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    Men

    Kem’s Conversations: Summer

    Kem answers our quick-fire questions!

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    Men

    Kem’s Conversations: Grooming

    Kem lets us in on his hair and skincare tips

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    Men

    #PrimarkMeets Luc

    What makes a person beautiful?

    One Love Summer at Primark
    Men

    Lust For Life

    Stand out from the crowd

    Primark Menswear Let The Sun in Image
    Men

    Let The Sun In

    As seen in Rollacoaster magazine

    Primark Menswear Summer Freestyling Image
    Men

    Summer Freestyling

    Simple doesn't have to mean stale

    Primark Meets Joe Mills image
    Men

    #PrimarkMeets Joe Mills

    Primark's first in-store barbers

    Primark Beauty Tinkerbell Image
    Men

    Palette Pop

    Upgrade your wardrobe with these neon-bright basics

    Primark Mens Occasionwear image
    Men

    Tailor Made

    Suits with style

    Primark Mens swimwear image
    Men

    Hitting The Pool!

    Dive in with our stylish swimmers

    Primark Mens Pastel Paradise image
    Men

    Pastel Paradise

    Get set to inject cooler colourways

    Primark Beauty Meet Alessandra Steinherr Image
    Men

    Motel California

    Explore SS19's fashion landscape.

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    Men

    Suit Up!

    Spring fresh formalwear

    game of thrones menswear
    Men

    Game of Thrones Has Landed

    The collection is set to fly

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    Men

    Shades of Cool

    Neon is on, this season.

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    Men

    Americana Prep!

    Casual preppy outfits