In serious need of style-inspo for an upcoming event? Or maybe you’re planning a complete wardrobe overhaul? Whatever your new-fashion wants, we’ve got you covered with our simmering new shoots and all the latest trends for the upcoming season. Scroll through our latest collections to plan that weekend-break wardrobe, and get ready to let the good times roll. You’ll also find interviews with inspiring people in our #PrimarkMeets series, as well as other super-cool features – perfect for those ten-min coffee break reads. Sorted.
Lounge lizards at the ready
Make a splash this summer
Airport chic outfits
Are you island ready?
Kem answers our quick-fire questions!
Kem lets us in on his hair and skincare tips
What makes a person beautiful?
Stand out from the crowd
As seen in Rollacoaster magazine
Simple doesn't have to mean stale
Primark's first in-store barbers
Upgrade your wardrobe with these neon-bright basics
Suits with style
Dive in with our stylish swimmers
Get set to inject cooler colourways
Explore SS19's fashion landscape.
Spring fresh formalwear
The collection is set to fly
Neon is on, this season.
Casual preppy outfits