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A Sustainable Choice

Every great wardrobe has a foundation found in denim, as this versatile item simply never goes out of style. If you love your denim and love the planet too, then our new denim collection made from 100% sustainable cotton will be your perfect match. With high-waisted mom jeans, classic skinnies and straight leg ankle grazers, these denim silhouettes will inject some freshness for summer, while helping rural farming communities too.

We’ve been working with farmers in India and Pakistan, in partnership with agriculture experts CottonConnect, and local NGOs SEWA (the Self-Employed Women’s Association) in India and REEDS (the Rural Education and Economic Development Society) in Pakistan, to help reduce their impact on the planet. That means training farmers to grow more sustainable cotton using fewer chemical pesticides, fertilisers and less water. How amazing is that?

But that’s not all. We’ve also introduced a range of sustainable and organic cotton t-shirts too. All cotton in our organic collection has been organically grown without the use of synthetic chemicals. And the best bit? This is all part of our long-term commitment to source 100% sustainable cotton for our products. Forever. Keep your eyes peeled, because there’s more sustainable products coming your way very soon.

Girl wearing sustainable jean
Sustainable cotton t-shirt £4, Sustainable blue jean £13
Girl wearing graphic t-shirt
Moving GIF two boys wearing sustainable cotton jeans
Sustainable cotton t-shirt £6, Sustainable cotton skinny jean £14
Group image
Model boys wearing t-shirts
Girl wearing blue denim jeans
Blue sustainable cotton skinny jean £10
Moving GIF of women in blue skinny jean
Sustainable cotton ripped skinny jean £13
Women in organic cotton pink t-shirt
Organic cotton t-shirt £6
Moving GIF of male wearing sustainable cotton skinny jean
Organic cotton t-shirt £6
Model in sustainable cotton jean
Sustainable cotton blue jean £14
Moving image of model wearing sustainable cotton t-shirt
Sustainable cotton t-shirt £5
Model wearing light wash sustainable cotton jean
Sustainable cotton light blue jean £14
Moving image of model wearing sustainable cotton jean and t-shirt
Sustainable cotton t-shirt £4, Sustainable cotton jean distressed hem £13
Model wearing Sustainable cotton black biker skinny jean
Sustainable cotton black biker skinny jean £20
All models wearing sustainable cotton collection
Model wearing leopard top and sustainable jean
Organic cotton t-shirt £6, Sustainable cotton high waist skinny jean £10
GIF of model wearing sustainable cotton
Sustainable cotton t-shirt £4, Sustainable cotton blue jean £13
Model wearing sustainable cotton jean
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Jayne-Bibby-Author
Jayne Bibby
Style Editor
28/05/2019