Designed exclusively to celebrate 50 years of Primark, our branded streetwear range combines practicality and style. We’ve taken sportswear inspo and created a comfortable yet chic collection with athleisure vibes, perfect for nailing that coveted ‘I could be heading to the gym later, but who knows’ look. Our monochrome colour palette makes these the ideal pieces to mix and match with in-your-face prints and bold colours too.
How to Wear It
The Oversized T-shirt Dress
Take our oversized white t-shirt dress and team it with chunky trainers for a low maintenance ‘fit, great for those days when you have mere minutes to get ready. Add a belt at the waist to shape your silhouette too.
The Denim Boilersuit
The boilersuit is a trending piece this season, but it can be a tricky one to get right. Avoid those dreaded mechanic vibes by pairing yours with sassy accessories and statement shoes. Ours comes complete with a seatbelt style waist belt, but swap this for a metallic buckled number for an evening look, simply add heels.
The White Tracksuit
The ultimate weekending get up, our two piece white tracksuit can be mixed and matched or worn as one. It’s ideal for a stylish airport look too, just beware of spillages!
The Logo Tee
Our printed tees are wardrobe staples. Pair with high waisted jeans and a blazer for work, or size up and team them with leggings or cycling shorts for an off-duty vibe. You simply can’t go wrong.