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#PrimarkMeets Anita da Costa

This year we’re celebrating 50 years of Primark, to mark the occasion we’ve chosen some of our favourite faces to front our latest campaign. When they weren’t striking a pose, we took a moment on set to ask each of them a few questions. Read on for their top Primark shopping tips, must-have Primark items and more…

Anita image


What are your top tips for shopping in Primark?
Go early in the morning to avoid the crowd. Try on your size and 2 sizes up (sometimes things look great oversized too). Also, grab a basket when you get in, I don’t always do this because I think I won’t be buying lots but I always end up looking for one in the middle of the store!

What kind of Primark shopper are you?
Go in for socks come out with everything. I’m the kind of person that always picks up something while waiting in line at the checkout.

If you could only buy ONE Primark item for the rest of your life, what would it be and why?
A onesie! Every Christmas I gift Primark onesies to everyone in my family.

What Primark item do you still have in your wardrobe from years ago, that remains a forever fave?
A pair of white denim shorts.

When you think of Primark what comes to mind…?
The Primark press trip I was invited on to Mykonos with Mafalda Castro was one of the funniest trips I’ve ever done. Also, it’s hilarious seeing my mom and dad wearing the Primark onesies I got them for Christmas.

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Jodie Spragg
Jodie Spragg
Style Editor