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Women Campaigns

Browse our features for all the style-inspo you’ll ever need. Home to our latest collections, swoon-worthy shoots and all the latest trends, there’s no place better to satiate that thirst for jaw-dropping new looks. You’ll also find awesome interviews with inspiring people in our #PrimarkMeets series – for those commute reads that put a spring in your step. Now to get browsing, and planning all of those simmering looks that will take us through the season. Bliss.

    Primark Rachel Green Image
    Women

    Rachel Green, Style Queen

    Bringing new meaning to 'the Rachel'

    Primark Slay like Buffay Image
    Women

    Slay like Buffay

    Think free-spirited flower power

    Primark Monica Geller Image
    Women

    Make Monica Geller Your New BFF

    The one where you dress like Monica

    Primark Womens Jersey Girls Image
    Women

    Jersey Girls

    Get ready to meet your new BFF

    Primark Birmingham is Open Image
    Women

    Birmingham Is Open!

    Step inside our largest store ever!

    Primark Birmingham Record Breakers Image
    Women

    We're Record Breakers!

    Just when we thought it couldn't get any better!

    Primark Womenswear Get Shorty Image
    Women

    Get Shorty

    It's a vit D thing

    Primark Womenswear Friends Collection Image
    Women

    Our Friends Collection Is BACK!

    Primark is there for you!

    Primark Camo Womenswear image
    Women

    Camo-Fabulous

    There's no hiding in this print!

    Primark Transparent Bag image
    Women

    A Clear Winner

    Transparent totes are trending

    Primark Meets Duck & Dry image
    Women

    PrimarkMeets Duck & Dry Xpress

    Primark's newest beauty bar

    Primark Meets Abid hussein image
    Women

    #PrimarkMeets Abid Hussein

    Did you know we have a in-store head chef?

    Primark Womens footwearimage
    Women

    Fancy Footwear

    Our edit of the perfect pairs

    Primark Womenswear Nouveau Nautical Image
    Women

    Nouveau Nautical

    Ahoy there stripes 2.0

    Primark Womenswear Festival Wonderland Image
    Women

    Festival Wonderland

    Effortless festival looks

    Primark WomenswearRefreshing Hits Image
    Women

    Refreshing Fits

    The breath of fresh air your wardrobe needs

    Primark Womens Primania Hotlist Image
    Women

    Chain Reaction

    The 80's called, they want their print back

    Primark Beauty Meet Alessandra Steinherr Image
    Women

    Motel California

    Explore SS19's fashion landscape.

    Primark Womenswear Wedding Night Image
    Women

    Wedding Night-Gowns

    Luxurious nuptial lingerie

    Primark Womenswear Dumbo Image
    Women

    Oh Hey Dumbo!

    Follow your dreams, they know the way