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Behind The Scenes

Ever wondered what really happens on set of a Primark photoshoot? We’re sharing some behind the scenes snaps and insider info from our latest, starring some of our favourite influencers!

Styling

The changing room is a fashionista’s dream, rails upon rails of the latest Primark pieces! Our stylist will prepare the clothes, shoes and accessories, ensuring they have a range of sizes and outfit options for each model.

styling styling

Hair & Make Up

It’s time to get glam! An important and often time-consuming part of the day, each model will spend the morning getting made up, with constant touch ups throughout the day.

hair and make up hair and make up

Making Memories

We chose our fave influencers to be the faces of our new campaign, so as you can imagine, the day involved a lot of laughs, catching up and selfies!

making memories making memories

Downtime

When not in front of the camera plenty of all-important coffee breaks get taken by the team, plus we’ll take a hearty lunch to keep the energy thriving!

downtime downtime
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Jodie Spragg
Jodie Spragg
Style Editor
09/09/2019