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Chain Reaction

Thought scarf prints were just for the Royals, and 80’s fashion archives? Think again. Taking inspiration from heritage scarf prints, chains prints are BACK and making a big statement this spring. This chic retro print has been updated for SS19 in bright holiday hues of sky blue, emerald green, cherry red and sunshine yellow, creating a fresh and modern appearance. Want to link up and invest in this must have item? Read on to see how our Primania girls are wearing theirs…

Primark Womens Primania Hotlist Image
Featuring our Primania babes: Mallory, Vicky, Iris, Sophie, Dominique, Lou
If all-over-prints make your heart sing, then this is the ONE for you. Wear yours loud and proud in a head-to-toe look; in store right now we have matching skirt and blouse co-ords, so you can create the perfect two-piece. Our belted shift dresses are ideal for hassle-free occasion dressing too. But this trend isn’t for the faint hearted, so if you’re new to prints, ease yourself in slowly and opt for a tucked in or knotted blouse worn with your fave, everyday jeans. For those of you that like to go out-out when it comes to print clash, we encourage you to mix and match up the separates to create your very own chain reaction.
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Jayne Bibby
Style Editor