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Freya Shah

STYLE EDITOR

January

05/2017

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primark beauty cosmetic clearout

New Year Beauty Bag Boost

It’s no lie that our make-up bags hold the prettiest palettes and products to make us look polished, but a peek inside any glam goddess’s bag, will reveal enough cosmetic carnage to make anyone gasp in horror. So, beauty baes, when was the last time you cleared out your make up bag? If your answers are “never” or “can’t remember” then your make-up drawer is probably in a state of overflow. 


With fresh starts in mind, there is no better time than the New Year for a good old cosmetics cleanse. Forget those larger-than-life resolutions (that you already know you won’t keep), and slide into 2017 with a pristine cosmetics collection.

primark beauty cosmetic clearout
primark beauty cosmetics clearout

1. DAMAGED? DITCH IT!


If you’ve felt your heart being crushed to a million pieces as your fave make-up palette has been shattered into smithereens, then you’ll understand that true heartbreak comes from losing all your favourite shades. If the pain hasn’t healed and you’ve left your cracked cosmetics at the bottom of your make-up bag, then chances are they’re beyond saving and it’s time to bin them.

2. WHEN IN DOUBT, TOSS IT OUT!


Unfortunately, as much as we would like it too, our number one lippy just isn’t going to last forever. If you aren’t a pro on make-up’s life expectancy then don’t worry – we have your back! Using expired make-up is just as bad as eating gone-off food, so don’t learn the hard way! Toss powders over two years old, throw foundations you’ve kept for more than a year, and take three-month-old mascaras for a trip to the tip. Remember, if that gloss is gloopy, that lipstick smells stale, or your foundation has passed its prime, it’s time to bid it goodbye.

primark beauty cosmetic clearout
primark beauty cosmetic clearout

3. EDIT THE COLLECTION


Don’t waste time rummaging for the right mascara amidst a sea of make-up that didn’t make the cut. Recover rifling time, strip back to the bare essentials, and start again. Spread and separate your products into face, lips, eyes and assess what you have, what you use, and what needs to go (pulverised eyeshadow should be on the hit-list). Once everything has been refined, its time to replenish! With everything from base face make-up to rich lipsticks our PS Pro premium cosmetics range has all the make-up bag necessities any make-up maven will be lusting over…

4. RE-THINK YOUR ROUTINE  


Whether your beauty regime is an enjoyable and luxurious daily pamper sesh, or a morning rush through your everyday essentials, it’s inevitable that you’re probably using the same products and same techniques. Well, girls, it’s time to break out of your dressing table trance and breathe new life into your beauty regime. First stop? Head to our stores to start fresh! Swap inky eyeliner for our subtle eyeshadow palette, get a daytime red lip with a PS Pro rich lipstick, or switch our dewy BB cream instead of full face foundation –natural is not only a SS17 trend, but also saves valuable time during manic mornings!

primark beauty cosmetics clearout

A good clear out will save your skin (fossilised foundation is a bacteria breeding ground) and clearing out crusty compacts or musky mascaras will resolve the use of bad make-up. Get ready girls, kick start 2017 with healthier, more beautiful you, both inside and out!

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Author avatar

Freya Shah

STYLE EDITOR

January

05/2017

SHARE ARTICLE

primark beauty cosmetic clearout

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