Sun and Games

Summer is surely the best season of the year for kids. You can actually get them out of the house in the first place, and there’s plenty to do outside! You know the drill: zoo trips, picnics, days on the beach, the list goes on! Our first drop of kidswear for summer is not just adorable, but practical too, giving you one less thing to think about when preparing for busy days out.

kids in summer

From left: Younger boy wears super T-shirt £1.40, jersey shorts £5. Older boy wears T-shirt £4.50, jersey shorts £6. First younger girl wears red dress £6, satchel £6

Lightweight, fluid fabrics in simple cuts meet our pink and blue colour scheme. The trend is called ‘Summer Camp’, and aptly features some adorable retro details and prints, mixed with our trademark comfy fabrics. Cotton, jersey, denim and more give plenty of choice! And with prices starting from a sunny £1.90 (and that’s before you see the accessories!) there’s never been a more tempting time to drop in store and get those suitcases filled.

baby boy's outfit

T-shirt from 2 pack £3.50, shorts £4

baby girl's outfit

Dress £8, sandals £3.50

For the littlies, we’ve got cool graphic T-shirts and summer dresses. The fits are loose and comfortable, so playtime can last all day. We love the simple patterns and colours: easy to style and wear from hotel to beach. The white embroidered dress is so cute and perfect to style with some tiny floral sandals- at a tiny £3.50 of course!

younger girl's outfit

Crochet cami £3.50, shorts £4.50

younger boy's outfit

T-shirt £3.50, shorts £3

For kids aged 2 to 7, we move into T-shirt and polos for boys, and shell tops or blouses for girls. We’re loving the fresh prints and stripes in our key colours. Our crochet camis are totally on-trend and perfect with light denim shorts, and we’re loving the shark print on those board shorts! And with pineapples, strawberries and other prints up for grabs, we’re keeping it fresh and fruity throughout the collection.

older boy's outfit

T-shirt £1.90, shorts £3, cap £3

older girl's outfit

Dress £8, butterfly necklace £1.50, sunglasses £2

And finally, our older kids’ collection focuses on fashion tops and dresses. From the super-retro Miami T-shirt (can you believe it’s £1.90?) to a gorgeous coral-coloured frilly dress, your kids will be ready for long summer days (if you can hold them still for sun cream, of course!). 

We know that a finished look is all in the details, and that’s why we’ve also got some perfect accessories coming in store. We’ve got lightweight satchels for snacks and toys, sun hats and trucker caps to keep cool, and sunglasses to finish off the hint of retro style. Pop a pair of comfy sandals on their feet from £1, and off they go! 

Our ‘Summer Camp’ trend is ready for adventures in new places or closer to home. With our candy colours and laid-back retro styles, at prices you won’t have to get hot under the collar about, the kids will be ready for that long-awaited summer holiday!

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