Beside the Seaside

Did you think we were done celebrating summer in all its gloriousness? Never! Just weeks after we filled your little ones’ wardrobes for the beginning of the sunny season, Primark has an all-new trend for high summer. Our kidswear is beach-ready, pool party-ready, picnic-ready…you’re sorted!

kids beach group

Older boy: vest £2, shorts £6, sandals £1. Younger boy (right): T-shirt £3.50, shorts £2.50

Our latest kidswear trend is called Tropicalia, and to us that means two things – super-bright colours and super-fun prints. Let’s get started with something for the tiniest members of the family. Come on, could you really walk past our blue cat face dress in a store and not pick it up? Nope, us neither! Look out for blue, green and coral pink as our leading colours, for boys and girls. Our dinky board shorts are just as bright as their little faces will be when you pull around the corner and the sea appears on the horizon.

baby boy clothes

2 Pack T-shirt £3.50, shorts £4

baby girl clothes

Cat dress £3.50

For 2-7 year-olds, there’s plenty of choice too. A focus on denim in cute playsuits and knee-length shorts adds a cool, retro feel. When choosing what to pair with them, shirts and T-shirts sporting everything from boats to daisies are perfect. Our pieces coordinate with ease, which will make packing a doddle – one playsuit styled with different tops will suit any occasion! For the boys, it’s all about building up light layers for a simple but polished look, and layering a vest under a patterned shirt is a great way to achieve this. Finish off with our floral or strappy flip-flops, which hang on to their heels to help avoid any slips and trips!

younger girl clothes

Swimsuit £2.50, dungaree playsuit £8, sandals £2.50

younger boy clothes

Vest £1.50, shirt £6, denim shorts £6

We know the older kids will be looking for something equally on-trend (does ‘but mum, everyone has one’ sound familiar?). So, we’ve gone all-out with crochet and lace, and faded ombre prints. A flower crown is the icing on the cake to this cute beach look, bringing swimwear and daywear together. And you can’t go wrong with a trademark surfer look – palm prints and a cap are all you need.

older boy clothes

T-shirt £4.50, shorts £6

older girl clothes

Bikini top £6, crochet top £4, crochet short £8

Of course, we haven’t forgotten accessories! Our sunglasses go from sleek to novelty, catering to every little fashionista’s taste. And how about some metallic sandals for extra fashion brownie points? You’ll find flip-flops, canvas shoes and boat shoes all in-store now too. 

Summer holidays may mean popping ears at 30,000 feet and several novelty toys they’ll never play with again, but don’t fret! A capsule wardrobe revolving around some key pieces and staple colours will see you all the way from first day exploring your destination, to the last night overlooking the sea – it will all be worth it!

two girls on beach

Watermelon T-Shirt £1.40, shorts £4.50, bag £4, daisy sunglasses £1



Sun and Games

They’re going to love our Summer Camp trend!



All this at £8 or less?!

You won't believe our summer kidswear prices






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