By Ryan Cahill
We throwback to the 90s to uncover the evolution of camo and select our best pieces to ensure you exude khaki coolness.
Style that transcends the seasons is hard to pinpoint, but when it comes to the infusion of khaki and camo, it’s undeniably an irremovable staple and an essential hue to feature in your wardrobe. This season we’re paying homage to the power of the modern-day lone ranger aesthetic with a selection of pieces that, despite being part of a camouflage uniform, will make certain to get you noticed all year round — you’ll definitely stand out by blending in.
Call upon Stanley Kubrick’s 1987 cult classic ‘Full Metal Jacket’ as the perfect source of style inspiration. Reference the film’s iconic stylised military uniform and infuse it into your summer wardrobe with a selection of modern interpretations. The evolution of camo has seen the print develop from structured, utilitarian attire to a style that has been favoured by the likes of fashion-forward creatives such as Kanye West and Travi$ Scott, whose modern day adaptions of the style hark back to the hip-hop scene of the 1990s when the likes of Notorious B.I.G adopted the print as a firm fave and Destiny’s Child donned camo crops in their video for ‘Survivor’.
Remember those oversized camo cargo trousers that had their hay-day in the 90s? Imagine those reinterpreted with a 2017 edge, cropped entirely into short shorts or turned into flat caps and printed vests. Manifesting in sweet and simple pieces, there’s also the super convenient desert-ready cross-body bag that’s perfect for festival season or sizzling days in the sun. Team it with a simple white tee or shirt and khaki short shorts to achieve the optimum desert-ready look.
One of the most unique things about khaki is that it’s a hue that can be teamed with a plethora of styles and textures, meaning it’s ideal regardless of your stylistic preferences. We recommend tucking one of our khaki tees into distressed light denim jeans or shorts to give a fresh, crisp look. If you’re up for making a style statement, our Asia-inspired vest is your go-to garm. Featuring the combination of florals and tigers to create the camouflage effect, the piece is perfect for days at the beach or exploring the streets of some far-flung country this summer.