Binge x Primark: The Collection
The Binge x Primark collab is finally in stores! We took five, with founder and designer Jules T-Smith, to talk all things Binge x Primark - from initial inspo to the final fit. Check out the full collection, get all the deets on the design process, and find out where you can buy these pack-a-punch pieces, below.
"Creating the Binge x Primark collection has been a very special enterprise. The brief was small, yet open to interpretation: Be bold. Be brave. Be Binge. It was the best jumping off point I could have been offered. I’m thrilled to have partnered with such a huge, international, high street brand
not only for the exposure, but also because Primark have taken a chance on a niche British designer, with a quirky aesthetic. The collab has given me a prominent platform, from which to project my “fashion is for everyone” philosophy. How could I turn that down?"
T-shirts and vests £8 each
"I wanted to design something not usually seen on the high street that would appeal to both men and women who appreciate a bold print.
For inspiration I looked to pop culture references, the 90s, Andy Warhol’s repeat prints, bold colour combinations found in nature… and I watched A LOT of Ru Paul’s Drag Race!"
"The T-shirts feature a large scoop neck and a longline fit, which accentuates the shoulders but allows the garment to hang from a person’s frame, while still looking fitted.
"The vests, on the other hand, have extreme racer backs with a dropped side seam that can be worn tight or loose, depending on the customer’s preference. The final range features four main prints. Each design takes its cue from the rainbow gradient."
"There are NO rules when it comes to wearing anything from Binge. I create pieces that can be worn on their own with a pair of shorts, or layered under a shirt for a pop of colour. Ultimately, I want each piece to be a visual statement and a conversation piece."
Available in the following stores: London (Oxford Street East, Oxford Street West, Stratford Westfield), Manchester, Brighton, Berlin (Alexanderplatz), Amsterdam, Dublin, and Madrid.