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Jayne Bibby

STYLE EDITOR

September

25/2015

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Primark Street Style LFW SS16

LFW Trend Report: Bright Idea

London Fashion Week never fails to provide stylish food for fashionable thought. This season, the ubiquitous seventies vibe progressed with a daring twist, while bold statement hues came through, peppering Soho's vibrant landscape with even more eclecticism, as LFW's inauguratory Brewer Street season played out. Amongst the retro suedes and pillar box red emerged yet another fascinating trend: winter brights.

Primark Street Style LFW SS16

All photography: Holly McGlynn

Despite being a colour direction, this trend places heavy emphasis on the tactile and tangible. Three dimensional appliqué, embellishment, and embroidery offer an accessible and commercial approach. Moving away from the colour-blocked looks of previous seasons, this new angle prefers luxe sweaters - embellished with colourful accents - bold brushstroke prints, and textural patterns.


Throw on an embroidered kimono, slip into laser-cut shoes, or get creative with some colourful nail polish. However you choose to execute this eye-catching look it's all about decorating a simple ensemble with a bold touch of colour.

Primark

From outerwear, to accessories, dresses, and shoes, Bright Idea was embraced across all apparel disciplines on the streets of fashion week. Of particular note were the black backdrops to which the colourful hues were anchored. Whether on a cropped jacket, sporty sweatshirt, or a head-to-toe noir, the vibrant shades popped against a stark contrast.

Dip into this must-have sartorial approach now, with our perfectly bold selection of clothing, footwear, and accessories. And don't forget to check out the other trends our savvy eyes spotted below!

24.09.15

Women

LFW Trend Report: 70s Refresh

You think Seventies styling is so last year, you are so wrong...

25.09.15

Women

LFW Trend Report: Seeing Red

It may have rained, but there was plenty of heat at LFW...

Author avatar

Jayne Bibby

STYLE EDITOR

September

25/2015

SHARE ARTICLE

Primark Street Style LFW SS16
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