#PrimarkMeets Mothers Meeting
Last night we hosted a very special #PrimarkMeets in our London showroom to celebrate ‘the sunnier side of parenting’ and of course our spring/summer 16 kidswear collection. Hosted in collaboration with Jenny Scott and Katy Worwood from Mothers Meeting, we invited a selection of lovely mums, press and bloggers to check out our kidswear and womenswear collections, as well as to enjoy an evening of networking, food and drinks.
To kick start the evening we had a panel of four very successful mums to share their mothering highs, lows and outrageous moments with the audience. Our guests on the panel for the night included TV presenter Cherry Healey, half of podcast comedy duo Scummy Mummies Helen Thorn, founder of the highly successful Mother Pukka blog, Anna Whitehouse, and Mothers Meeting founder Jenny Scott.
Guest were treated to both savoury and sweet snacks from Mae’s Deli in a casual and informal setting allowing guests to mingle and chat while they perused the spring/summer collections. The London press office has been transformed into a tropical setting for the evening, complete with a playful teepee filled with cushions and a kids colouring-in station, showing off new product from the Primarket and homeware range, and also inspiring interior decorations for children nurseries and playrooms.
TV presenter Cherry Healey revealed that she was a huge fan of Primark saying, “I love that the collection is fun and tribal. There are lots of items without slogans, which I think it great. It’s really playful and that is exactly what my kids would wear.”
After the panel had entertained and answered questions, guests were invited to have dessert as they began to circulate the room and dance to the live DJ for the night. We spoke to the panellist and guests about their first impressions of the kidswear collection and asked what they would be dressing their children in this summer.
Stylist, Susan Alcindor said, “I would buy my daughter the navy, lace skirt and team it with striped tights or I’d put her in the off the shoulder dress and layer it up with a shirt. The collection is great because it’s not too child-like, its actually quite sophisticated. I can see her in everything, but styled in her own way.”
Mother Pukka’s Anna Whitehouse renown for her bright and bold blog imagery told us, “The collection is so bright and fun and ‘down with kids’, it’s not like here me and my kid, its like here’s me and my partner in crime.”
And if that wasn’t enough excitement for one night we also had the tropical instagram wall complete with watermelon, banana and Baywatch themed inflatables for some fun and quirky social media moments to mark the occasion and make sure the evening went out with a bang!
Katy Worwood from Mothers Meeting also commented, “There are loads of great things for boys, its so rare to get good pieces for boyswear! My boys love the Batman Vs Superman collection, the live in it!”
If you were unable to join us last night, but fancy getting the full low down on what really went on, why not check out our hashtag from the evening #PrimarkMeetsMothersMeeting and see all of our live coverage as well as all of the personal behind the scenes pictures.
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