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Jayne Bibby

STYLE EDITOR

February

08/2016

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DENIM_SQUADGOALS

Denim #Squadgoals

As that time of year comes around again, do you ever get the feeling you’re suffering from Valentine’s Day fatigue? We spend so much time stressing about the perfect date scenario, or wallowing in self-pity when we don’t have a plus one that we’ve forgotten about the biggest loves of our life.


This year we’re celebrating the best friends, the cannot-live-without girlfriends, and your go-to-girls. Forget about your boyfriends, your other half, or life partner - this Valentine’s Day we are celebrating those never-ending friendships that have spanned a lifetime. #BFFs #SquadGoals


DENIM_SQUADGOALS  All photography: Holly McGlynn

We all have that special term for our group of friends that we do everything with, the girls you got friendship bracelets with in primary school, and spent hours watching rom-coms together when one of your was suffering your latest heart break. These girls know you better than you know yourself and they are always by your side. We bring you Primark’s #Squadgoals.


So what better way to illustrate our #Squadgoals for 2016 then by taking style tips from our denim buyers in Dublin. The work colleagues and best friends delved deep into our new denim collection to find their perfect fit – and now you can too. 

As our new denim collection starts to drop into store, bringing with it with new silhouettes, better washes, finishes and improved fits, now is the time to take your girls to Primark and find the jean that is perfect for you. There is a style and shape to suit each and everyone of your squad, so take style tips from Kendal and Kylie Jenner, Gigi Hadid and Taylor Swift and strut your stuff this spring.


DENIM_SQUADGOALS


DENIM_SQUADGOALS The dungaree £15

denim squadgoals primark

DENIM_SQUADGOALS


Depending on your mood and style aspirations, make Primark you denim destination and stock up on some core basics to see you through the season, as well as buying into one of the new fashion silhouettes too. Better yet, borrow from your girlfriends and share the denim love around.

The Jegging remains as a wardrobe staple, giving that extra skinny look but retaining all the comfort, for the new spring season this has been updated in new fashion colours including indigo, siren red, sky blue, and khaki.


The Skinny retains its status as the go-to jean, but to give you some options we offer it in a relaxed fit, super high waisted and straight up skinny. We also have a variety of rips to suit your mood, whether that’s the Rip and Repair Skinny or the Busted Knee Skinny, both are available in a high-rise and low-rise waist with lots of raw hems to boot.

denim squadgoals primark The flare £15
DENIM_SQUADGOALS The relaxed skinny £10
DENIM_SQUADGOALS The super high waisted jean £13
DENIM_SQUADGOALS The denim pinny £12
DENIM_SQUADGOALS The extreme ripped boyfriend £15
DENIM_SQUADGOALSThe mid-rise skinny £10

For the more fashion focussed among you the Extreme Ripped Boyfriend is definitely the way to make a bold statement. With the frayed edges and ripped detailing all these jeans need are a white t-shirt to complete the look – simple and classic with a fashion edge. We like it!


The dungaree is perfect for the chameleon dresser. These can be bought in your usual size for a slim and fitted style, or why not go up a size and create a super relaxed style, roll up the hemline, unbutton one of the clasps and dress this item right down. Add a Breton top and this is a weekend friendly choice if ever we’ve seen one.

DENIM_SQUADGOALS
DENIM_SQUADGOALS
DENIM_SQUADGOALS

If Seventies styling is more your thing then look no further than our dark blue flares. With the high-waist and two front pocket detailing this is a classic that adds a retro edge into your wardrobe – why not team these with one of our Camp California slogan tees to complete the look?


And if that wasn’t enough, we also have our Kick Flare coming in within the new few weeks – a key fashion piece that will last you from spring, through summer and all the way into autumn. Stay Tuned. 

Now go grab your girls, pull on your favourite denims and hit the town. After all a girl can survive without a Valentine’s Date, but they can’t survive without a best friend.

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Author avatar

Jayne Bibby

STYLE EDITOR

February

08/2016

SHARE ARTICLE

DENIM_SQUADGOALS
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