Are You Ready For Camp California?
This spring, get ready to embrace longer days and musical nights, full of honey sunshine and festivals. An old-school Americana vibe is working its way through Primark stores, and we’re in LOVE with the laidback look it’s creating. Denim heavy, sporty summer camp feelings, and a carefree attitude make up our spring transitional trend – do you really need any more of an excuse to dig a little 70s nostalgia?
First up: silhouette. Camp California emphasises both relaxed, youthful, A-line shapes and slim-line or fitted, which provides plenty of choice for both the carefree souls, and the contemporary ladies out there. With denim playing a key role, this look is much more about the durability of the indigo workwear hero, than fluidity, bohemia, and flower power.
Shirt £10, slim-fit flare jeans £15
Button-through Bardot blouse £8, jeans £13
Retro denim is a key player in our Camp California trend, so be sure to make it your fabric of choice for late spring. Key items include distressed dungarees (with a gloriously 90s vibe), raw hem skinnies, and a super chic button through A-line skirt. These pieces do all the talking, so a simple vest top, a raglan tee, or a relaxed shirt are ideal top weights. For classic jeans, your buzz words are frayed hems, high-waisted, and flared.
Denim jacket £12, jeans £13
Dungarees £12, T-shirt £5
When it comes to colour, the Camp California palette is a vintage lover’s dream. Use olive, khaki, navy, and grey as your base notes and incorporate accents of pomegranate red, coral, honey brown, and sunshine yellow. Best of all, we’re sure you have tops, skirts and trousers in these hues within your existing collection, so think about introducing your cherished faves into this new look, for the perfect balance of old school and contemporary.
T-shirt £5, skirt £10
The humble T-shirt also gets the 70s treatment. Not just a canvas for graphics, slogans, and good vibes only - our tees look particularly strong with a contrast ringer or raglan sleeve. Tuck them into your high-waisted denim to perfect the look! And if you're more into shirts that tees, we've got a suitably chic array of louche shirts that demand a casual pairing. The laundered striped shirt signals a shift from formal, to laid back and loose. Get more inspo on how to style up this key piece below.
Daisy mesh lace-ups £8, lasercut brogue £12
Footwear embraces every walk of life this season, with block heels, flats, and sporty lace-ups adopting a fresh take on flower power and old-school style. Whether it’s daisy mesh sneakers, faux-suede cowboy boots, or laser-cut brogues, put your best foot forward for spring, and prepare to keep stepping into summer. From flats to mid heels, and high heels to sandals, or boots… You’ll be spoilt for choice!
Block heel lace-ups £14, block heel peep-toes £14
We’re so into this retro vibe, from the denim staples to the peace and love. If you’re looking for more ways to get your spring wardrobe ready, check out our must-haves and essentials below. Peace out!