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Jodie Jones .

STYLE EDITOR

April

01/2016

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white jeans

Dreamy Denim with Alexandra Stedman

You may remember that we asked the lovely Alexandra Stedman, from The Frugality, to give us a sneak-peek into her crazy stylist’s life for LFW. Now she’s back with some expert tips on how to style the ultimate wardrobe go-to: denim! Denim is a key player, season after season, but each time there’s a twist in the tale. Alex has styled three gorgeous looks for us, and each is perfect for a spring shoestring budget- starting at £13!

The Frugality is our kind of blog: think saving the pennies for your true love (fashion of course), and not getting bogged down by the bills! Of course, at Primark you get the best of both worlds: in this case, we’ve got denim for days at tempting prices. And, with Alex’s help, we’ve got some tips to keep your denim wardrobe feeling fresh.

Alex Stedman in white jeans

All photography Holly McGlynn, White ripped ankle jeans £13

white jeans
white jeans

Up first - the perfect outfit for a smart-casual dinner with the girls: a comfy white jumper, and our on-point, white, ripped jeans. We love the casual but clean-cut image Alex is rocking here. Mixed with some black heels and a belt, the mono look is complete!

blue retro jeans

Blue round pocket flare jeans £15

blue retro jeans
blue retro jeans

And when the weekend finally rolls around? Well, look no further than this spring’s super-popular retro trend. A suedette jacket and raglan T-shirt are just asking to be paired with some nod-to-the-70s flared blue jeans. You'll find them in our Summer Camp trend report, and they're a key item in the 2016 denim wardrobe. We love the rounded pockets and relaxed silhouette. Pack a picnic, catch an old movie and embrace that nostalgia.

ripped ankle jeans

Blue ripped ankle jeans £13

blue ripped ankle jeans
blue ripped ankle jeans

Alex spends her time meeting with PRs, editors, clients...you name it! And that’s before she travels the world, curates editorials, snaps street style, and runs her blog! With such a jam-packed schedule every day, there have to be some easy-to-style looks in Alex’s repertoire. Our blue cropped jeans with ripped hems keep some up-to-date detail on a classic look. 


Alex has teamed her jeans with a grey marl blazer and black cross body bag to dress them up, making them ideal for some casual business meetings or photo shoots. Here's your proof of denim's versatility: you've got work and leisure covered! And if you're feeling inspired by Alex's styling talent, check out our Day In The Life with her here.

There you go: three ways with classic denim pieces. Just a few keys looks can carry your wardrobe through different occasions, as well as the transition from spring to summer. Come celebrate the denim love with us in store!

Primark Womenswear London Fashion Week Alex Stedman The Frugality
09.03.16

Women

LFW with Alex Stedman

A day with the frugal fashion babe.

21.03.16

Women

Brand New: Premium Denim

Swoon-worthy denim for £19?!

Author avatar

Jodie Jones .

STYLE EDITOR

April

01/2016

SHARE ARTICLE

white jeans
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