Brand New: Premium Denim
If you’re not already down with our denim, now is the perfect time to be. Our brand new and exclusive Premium Denim range has just hit down in stores. Definitely worth checking out, our premium selection will make you want to extend your #Squad to include more denim lovers. A concise collection of 4 considered designs, our elevated denim is crafted from super-soft fabrics, teeming with luxe detailing. There are a limited number of pieces available, so you better bag yourself a pair quickly before they’re all gone!
To talk you through each style, and help you find your faves, we’ve enlisted the help of our gorge denim buyer, Sarah. A key member of the team, Sarah, is not simply an authority on denim, she has a degree in fashion and textiles management, and two years at Primark HQ under her belt. We can't think of anyone better to explain the new line than our denim dame.
The Coated Zip Skinny
Coated fabrics are huge news in the denim arena right now, which makes these skinnies an absolute must-have for any denim aficionado. Finished with punk-inspired chunky zips, this style is available in both black and white. Best of all, their subtle shine and luxury finish provides ultimate day-to-night versatility – simply swap your flats for heels, slip on a sheer shirt, and layer on the jewellery.
The Luxe Hi-Rise
These jeans have been developed in a gorgeous figure-hugging fabric that flatters your shape to make you feel amazing. Available in deep indigo, with a gold-tone zip on the pocket, you won’t want to take these high-waisted babies off!
The Authentic Cigarette
The cigarette jean is the coolest of them all. Raw hem, exposed buttons, and the most contemporary shape in the range – ardent fashion followers will love these. Team with a pair of killer heels for a fierce look, or wear with menswear-inspired flats to nail Parisian chic. Available in a mid-blue and soft grey – I’ll have to leave that difficult choice up to you!
The Eyelet Skinny
Eyelets and lace-ups have been an emerging trend for the past few seasons, and fans of the intricate detail will be glad to know it has finally filtered down to denim. Our high waist pair is perfect teamed with a 90’s crop top, to really showcase the unique finish.
Now you’ve had a sneak-peek, it’s time to get to store – pronto. But, before you get to stepping, you should know it’s not all about aesthetics. Although premium quality, you can get yourself a pair (or two!) at our typically unbelievable prices – they are £19 each – yep, you read that right, you’ll still get change from a £20 note!
What are you waiting for? We want to see how you wear them – don’t forget to upload your pic to Primania so we can see how you’ve styled them.