We LOVE this trend!
We can relate: it's early morning, you’ve left the house, the sun is still snoozing, and all you’re wishing for is the seemingly distant comfort of bed. For autumn/winter, we’ve got something to help you reclaim some of that all-important cosiness, while maintaining off-the-charts style. We know what you’re thinking, and the answer is yes, all your dreams are about to come true...
Separation from bed is a harsh daily routine, which the majority of us sleepyheads despise. So, to make the subsequent ‘getting ready’ routine easier, we’ve got a selection of divine, pyjama-inspired clothing coming right at ya.
Pyjama dressing presents a relaxed, louche, and comfortable way of dressing for the new season. The ‘borrowed-from-bedtime’ look takes inspiration from chic, sleek nightwear, reinterpreted to be worn everyday, outside the house. So you can be doubly smug about two things in the morning: you made it out of bed, and you look fabulous!
Don’t get it twisted – this isn’t loungewear as apparel, nor is it normcore, sports luxe, or any other trend that effortlessly combines style and comfort. This is a sophisticated look that incorporates formalwear staples, refashioned in soft fabrications, delivering a relaxed fit.
Jacket £15, trousers £10
Think double-breasted, long-line jackets, contrast piping, fluid silhouettes, and laid-back vibes. Pyjama suits reign supreme, for the lady who wants to channel the look from head-to-toe. And as always, there’s no need to pinch yourself, the prices you’re seeing are the real deal!
Blouse £10, jeans £15
Some of our personal faves include the super chic shirts, which appropriate the cut of a classic pyjama shirt, and are available in a range of trend-led prints and fabrics. Team our leopard print shirt with a flash of red and leatherette skinnies for a night-out look, that feels like night-in attire. Win, win.
Nightshirt £10 (part of PJ set), jeans £13
Colour palette-wise, you only need to have a quick scroll to see it’s a monochromatic minimalist’s dream! Simple black and white elevates the look to luxury territory, but dusky blush and midnight blue are also totes chic.
When it comes to incorporating the look into your existing wardrobe, mix your PJ-inspired pieces with everyday denim to nail ‘model, off-duty’. If you want to go a step further, look out for our absolutely beautiful boudoir nightwear coming soon... Yes, our new sleepwear range is too gorgeous to wear strictly for bed. It’s fine to slip on actual PJs and pass them off as clothing – we won’t tell if you don’t!
Jacket £18, trousers £13