The Re:Mark: Happiness Sussed
With 2016 going down in history as The. Worst. Year. Ever, let’s make a pact to make 2017 The Best! Pack your unicorn, throw on your mermaid blanket and shed some sparkle wherever you go. They say anything’s possible when you believe, so that’s what I’m concentrating on this week (month, year…!). After all, you only have to scroll through your Instagram feed to know that unicorns are alive and well, and quite frankly that’s all the optimism I need.
You've heard of the lipstick index, right? How in times of economic distress we substitute lipstick and small luxuries for more expensive purchases like dresses and shoes to cheer ourselves up and brighten our mood. Well this year it's all about buying into longer lasting joy and what could be better than a pair of brand spanking new denim threads?
They form the DNA of our wardrobes and we all have our faves. However, no matter how many I buy, I never quite have enough and I’m easily tempted by a new silhouette, a hint of embroidery or frayed hem. They are the jewel in my wardrobe crown and can be yours too. Fancy joining me in the joy of jeans? Welcome to denim delirium as we have you girls, guys and kids all covered. I hereby coin the phrase ‘the denim index’ – you’re welcome!
But it doesn’t stop there. Colour is vital at cheering us up and luckily for us SS17 is set to be awash with brights. Enter candy pinks, acid florals and thanks to the success of Hollywood smash ‘La La Land’ sunshine yellow is destined for big things for this season, from apparel right through to homeware.
And while we’re talking about lipstick, why not buy into a colour trend with some pinks worth puckering up for? Not only that, pastel hair is oh-so-over and mermaid hair is the next big thing - keep your eyes peeled for our beauty How To Tutorial coming soon.
Colour and print is infiltrating homes as well with flamingos a sell-out last season and fairy lights now an all year round fixture thanks to its cosy, feel good factor. You might be thinking that to feel good you need to learn how to ‘hygge’, but I’m here to tell you it’s all about ‘lagom’ now (I can’t keep up either!) - Swedish for ‘just the right amount’ or ‘life moderately lived’. When in doubt take note from the satisfied Scandi’s here as they seem to have ‘winning at life’ sussed.
In the meantime, throw caution to the wind, invest in the things that make you smile and most importantly be yourself.
Unless you can be a unicorn, then, of course, always be a unicorn!🦄 🦄 🦄