Have you heard?
Written by Rebecca Gillam.
The launch of our SS17 workout collections was a big deal, and not only for the team at Primark HQ. After perfecting every design, we hooked up with our health and fitness Insta-BFFs across the globe, to get their verdicts.
This wasn’t just about taking selfies (though that too, obvs), classes were organised to allow the social media stars to test the clothes in action, with experts on hand to lead aerial yoga, flying yoga, regular yoga, Crossfit, HIIT and commando sessions… Cue: Upside down pics and loads of likes!
Bloggers at the Dublin #PrimarkSetGo event: Tara O’Farrell, Louise O’Reilly, Anouska Proetta Brandon, Louise Cooney, Lauren Arthurs
First we hit up the UK, where we hosted a weekend with a LDN Muscle high intensity workout, with a sugar-free cookery class and yoga. Tally Rye (who’s got 53,800 followers — just FYI) was totally fan-girling over the collection: ‘The leggings with the rose gold stripes are amazing! There’s a matching sports bra with the same detailing that I’m in love with!’ AJ Odudu’s fave stuff was the camo gear: ‘I literally wanted to wear it all day!’
Bloggers breaking a sweat at the #PrimarkSetGo event in Amsterdam: Nathalie Kemna, Carolina van Dorenmalen, Esmée Noëlle, Fit with Marit
Meanwhile, in the Netherlands, a calorie-torching cardio and strength class at high intensity boutique studio High45 put our threads and guests to the test. After vegan salads and healthy shakes, an intensive combo of ballet, yoga and cardio at a Ballet Barre class continued to push limits – seams and spirits triumphed!
The #PrimarkSetGo event in Italy
The #PrimarkSetGo event in Spain
Ciao, Italia! The Italian crew received a one-on-one personal training gym sesh, before gravity pilates and FluiBall yoga, finished off with a vit-fixing, juicing workshop. Then bonjour, France, where invitees survived an Insanity Commando training session AND aerial yoga (with an acai bowl break in the middle)!
In sunny Spain, a CrossFit workout was followed by a zen-inducing, mindfulness-through-yoga class. Hannah Romao from Avec Hannah said the collection was ‘very large and impressive!’ And our last (but definitely not least) location: Portugal. Attendees rigorously test-drove our gear while CrossFitting, followed by an aerial yoga sesh to relax, and contemplate the clothing.
Okay, can we just take a second to discuss how these workout threads are just asking to be worn outside the gym?! Yup - we're talking athleisure - aka our weekend uniform. Here at Primark HQ, we’ve given it our seal of approval and the fash crowd love it too. Why? It’s pretty much perfection. It gives off that just-been-to-a-class vibe, whether you’re at brunch, taking the dog for a walk or popping to the shops, and you literally don’t have to have stepped foot in a studio. Though, maybe once in a while…
And, should you feel in need of a gym-confidence boost (hey, we didn't all wake up like *this*), our PS...Workout beauty collection is the one. The durable formulas have been designed to stay put, so whether you're running on the treadmill, or throwing shapes at the spot, these beauty buys have got you, girl.