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Jodie Jones .

STYLE EDITOR

October

25/2017

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Primark AW17 womenswear hygge knitwear coats jackets jumpers jeans shoes

Get The Look: Hygge

AW17's collection of sumptuous jumpers has arrived. This season, the vibe is cosy, the palette is soft, and the look is all about snug Scandinavian style. With embellishment, faux fur trims, and exaggerated textures quite literally woven throughout, our line-up is a haven of style-savvy warmth.

Primark AW17 womenswear hygge knitwear coats jackets jumpers jeans shoes

Left: pink Bardot jumper £13/€16, jeans £10/€13, middle: embellished jumper £13/€16, brushed check skirt £8/€11, faux fur collar £6/€8, right: coat £30/€40, faux fur scarf £8/€10

Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur   Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur 

Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur

 

Millennial Pink isn't just the colour of the year, it's the colour of our wardrobes too, looking especially plush in velveteen, chenille, and faux fur textures.

 

(faux-fur sleeve jumper £12/€15, cowl neck £13/€16, velvet pleat skirt £13/€17, boots £16/€19)

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Grey tones also play a central role in this trend. For best results opt for lavender grey or smokey charcoal, pairing with soft pinks to give your look a lush lift.

 

(coat £40/€50, cold-shoulder jumper £13/€15, studded jeans £19/€23)

Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur

 

 Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur

If pink isn't at home in your 'drobe, go for buttery neutrals instead, which look all the more inviting on chunky knitwear pieces. Then dive into all the texture; knee-deep in knitwear is autumn's answer to double denim. Jumpers aren't the only vehicle for this look, sweater dresses will also get you there; we *heart* this blush-beige bodycon number. 

 

(jacket £25/€30, brushed shift dress £13/€17, ribbed bodycon dress £8/€11, fluffy jumper (worn around waist) £13/€16, boots £14/€17)

Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur   Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur 

Primark AW17 Womenswear Hygge jumpers coats jackets knitwear jeans shoes boots hate scarves faux fur

 

As if we need to tell you autumn is all about them l.a.y.e.r.s. We know you know... BUT, why not get a little extra, with some sparkle? Throw a brushed sweater over sheer fabrics for an ethereal take on super-cosy, autumnal dressing.

 

(fluffy cowl neck £13/€16, sheer skirt £13/€15, ear muffs £2/€3, boots £16/€19)

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Author avatar

Jodie Jones .

STYLE EDITOR

October

25/2017

SHARE ARTICLE

Primark AW17 womenswear hygge knitwear coats jackets jumpers jeans shoes

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