#PrimarkMeets Henry Holland
Henry Holland – the fashion designer known for his bold and quirky style, doesn’t do collections by half. We’re TOTES excited to tell you about this latest one. We‘ve joined forces with Graduate Fashion Week for which Global Ambassador Henry Holland has designed a collection of vibrant tote bags. And... at only £3 they won’t be breaking any bank balances (not even student ones!). We spoke to Henry ahead of the launch to get the inside scoop on his inspiration behind the bags, and why he’s passionate about supporting graduates and fashionistas of the future!
You’re renowned for showing at LFW and having your own label, what excited you most about the opportunity to work with Primark?
Having something so accessible and that was raising funds for something I passionately believe in.
You famously had an unorthodox path into fashion design, by starting out studying fashion journalism. How do you think GFW can help aspiring designers make their way into the fashion industry?
I think it provides a platform for so many graduates, in such an objective field. The industry is so hard to break into and the fact that something like GFW exists is a huge bonus for students and graduates, and gives them that extra help to access the industry and get their first break.
What top 3 words of advice would you offer to aspiring designer?
Be yourself always.
And, what are the top 3 myths of the fashion industry?
That everyone’s as bad as Miranda Priestly (only some are).
That it’s glamorous (you work your backside off day in, day out).
That nobody eats much (LOVE a Burger King).
Celebrating ‘being British’ has always influenced your work, alongside your tongue in cheek attitude. How did you manage to bring this into the tote bags?
Brits are known as a nation of dog and cat lovers. We love our pets more than we love our friends. We used some imagery of my French Bulldog on one bag, and an adorable kitten on the other.
What was the design process behind the bags?
We wanted to create something that worked for the Primark customer and was infused with the Henry Holland DNA. Colour, print and slogans were key and ensuring the bags were made in an ethical way were high priorities for both myself and the store. We worked in collaboration to try and ensure the highest sales and raising the most money for GFW.
What is it about being involved in Graduate Fashion Week that is so important to you?
As I didn’t study fashion at university, I think there is a part of me that still can’t believe my luck that I’ve managed to work in the industry for this long. So if I can help other people get the opportunity to follow their dreams, then I would like to help in any way I can. I think it’s such a vital showcase for an industry that is so fulfilling and rewarding and yet difficult to break into, so I’ll always be here to support GFW, to allow them to continue to build on what they do and the way they achieve it.