We're Record Breakers!
We are ecstatic to announce that we're the proud new owners of a Guinness World Record! Not only have we opened our largest ever Primark, but we've also won a Guinness World Record for it! How amazing is that? Birmingham High Street is now officially the largest fashion retail store in the world, with a record breaking 160,100 sq ft of retail space! With 5 incredible floors of fashion, food and beauty, we’re overjoyed with this achievement! During the opening day Pravin Patel from GWR presented us with the award ahead of the store opening to the public. A huge thanks to each and every member of our amazing team who made this possible! Now time to celebrate - Disney café anyone?
We celebrated our award with some of our brand ambassadors including Alice Liveing, Stacey Solomon, Kem Cetinay and Alessandra Steinherr, who were there for the store opening.