Meet & Greet
Meet & Greet
Meet & Greet
Meet & Greet

My Generation

The Who?

For AW17, it's out with the norm, and in with the new, as our My Generation concept takes centre stage. Casting a mix of models, influencers, and talents from a range of disciplines and demographics, we're here to tell you: Primark is for EVERYONE! From skate-boarding to karate and feminist poster women to fashion writers, come get acquainted with the guys and gals reppin' for Pri-Pri this season. Here are their stories...

Primark AW17 My Generation

Daphne

I'm a fashion model. I will be 89 this year.
Primark AW17 My Generation

Leanne

Do not compare yourself to others.
Primark My Generation AW17

Brian

Cheeky, vain, antisocial.
Primark AW17 My Generation

Emily

To me, feminism is equality for all.
Primark AW17 My Generation

Sam

LET’S GO GET IT!
Primark AW17 My Generation

Sharifa

When I dance, I express myself without words.
Primark My Generation

Mikill

I’m passionate about literature and lyricism.
Primark AW17 My Generation

The Whole Story...

My Generation