Unlike other brands, we don't spend money on flashy advertising. In fact, other than letting you know when we're about to open a new store, you won't see any advertising from us!
Because we are a value retailer, our orders are large. We place orders for our most popular products far in advance, helping our suppliers to offer the best price possible. We keep our overheads low, meaning we can pass the cost savings back to you.
Our suppliers use streamlined production methods and a skilled workforce to make clothing for us in the most effective way possible helping to keep costs low. This way we can offer you amazing fashion at an amazing price.