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#PrimarkMeets Jena Frumes

We caught up with Influencer and animal lover, Jena Frumes ahead of her exclusive make-up range with Primark. We discussed the gorgeous collection, filled with nude and natural tones perfect for versatile make-up looks. Alongside her inspirations, advice, and guilty pleasures. Read on to find out more about Jena and her poppin’ PS… range.


What are your favourite pieces from your Jena Loves PS… collection? And why? My favourite piece is the ‘rose gold’ eyeshadow pallet! The shades are neutral tones but still glam at the same time, so it’s perfect for everyday use!

Since you’re often on your travels, do you have any in flight beauty essentials? Make-up wipes and moisturisers are crucial to keeping my skin clear while traveling. I also try to drink tons of water while traveling, clear skin starts from the inside.

What’s your signature make-up look? My signature make-up look is a matte bronze look with pink or orangish eyeshadow! With a glossy neutral pink lip and you can’t forget the highlighter for that extra glow!

You’re a jetsetter, so where has been the best place you’ve travelled to? Hawaii was probably my favourite place I’ve travelled to! I would consider moving there. Hawaii is the most vibrant place I’ve ever been to! I just wish there was more wildlife.

Who are you inspired by? There is no single person I am most inspired by, but I absolutely love Jennifer Lopez. Society will tell you that you have to pick one thing, focus on only that and be great at it and that you can’t venture off and be great at other things as well. However, she has proved you can do many things, act, sing, dance, be a business woman, a mother, and do it well!

Which destinations are still on your travel bucket list?
The destination on my bucket list is Switzerland and although I’ve already been to Ghana, I want to go to many other places in Africa, because the wildlife there is so unreal and I want to see it with my own eyes.

If you could rewind time and give your fourteen-year-old-self advice, what would it be?
If I could give my 14-year-old-self advice it would be to be patient. What’s meant for you will always be yours.

What’s your life motto?
My life motto is ‘Live life for a living’. What this means to me is making the most of everything in life! Don’t look at things in a negative manner, or as a chore, or work, look at it as an opportunity to get to where you wanna be in life and appreciate it as part of the journey. Don’t forget why you started, remembering that it will help you to remain positive.

What’s your guilty pleasure?
My guilty pleasure is Netflix and French Fries. One thing I can never say no to is ordering French Fries and binging on my favourite shows on Netflix!!

What’s you biggest beauty disaster? (eg. Too much highlighter, lashes fallen off…)
My biggest beauty disaster is when I have a pimple, not only are they hideous but they kill my confidence! Clear skin and nothing can go wrong!

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