Kem X Primark
This summer we’re bringing you an exclusive capsule collection, packed full of summer essentials. And who better to work with to create a range of holiday must-haves, than a verified Islander. Meet Kem Cetinay, the winner of 2017’s hottest TV phenomenon ‘Love Island’, everyone’s favourite television personality, and our first menswear ambassador.
Kem’s 16 piece capsule collection is made up of shirts, shorts, sliders and sunglasses to get you holiday ready for sun drenched days. With bold stripes, oversized florals, and pastel hues for coordinated resort suits, you can choose to match shirts and shorts all day long, or mix it up to suit the occasion. Whatever you decide, these beach-ready beauties won’t be around for long, so get them while they’re hot!