Kem’s 2021 Collection

Just when you need a style refresh the most, Kem Cetinay’s latest collection arrives! That’s right, the latest Kem menswear range has landed in store – providing you with relaxed shapes that’ll seamlessly complement and upgrade your current wardrobe. Up your t-shirt game regardless of the occasion with Kem’s fresh new tees coming in different silhouettes and say goodbye to outfit planning panic by snapping up his new co-ords.

New Arrivals

It’s Kem’s third menswear collection and we know it’ll be just as big a hit as his previous. Following on from his last range, you’ll find cohesive and muted colours. However, this time he’s moved away from the that on the beach aesthetic towards a collection that is increasingly versatile, featuring a range of textures and heavy weighted overlays, allowing you to swap and style with comfort at the forefront. From celebratory occasion wear looks, to comfortable outfits that’ll take you from your at home office, straight to drinks with mates. Kem has thought practically about what your wardrobe needs and sprinkled it with style.

Bang On Trend

Focused on the ever-growing athleisure trend, expect to see a range of drawstring shorts, oversized hoodie co-ords and a full-length matching tracksuit. With quality at the forefront, Kem’s newest range will soon become a staple part of your wardrobe throughout this year and into the next. Head to your local Primark to pick up your favourite pieces.