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Primark X Kem

Charming presenter and TV personality, Kem Cetinay returns with a new lifestyle inspired menswear collection. The contemporary range is filled with smart casual clothing and coordinating outfits, perfect for creating versatile around the clock looks.

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Floral shirt £9, Floral Shorts £5 ,black sandals £8

Step Up The Sophistication

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Pink and blue stripe shirt £9, shorts £5

This year Kem’s collection has stepped sophistication up a notch. Last year he went bold and bright, but this time around he has focused on a muted colour palette and tailored fits that will suit every man. Now it wouldn’t be a Kem collection without a two-piece would it? The bubble gum pink and blue striped co-ord is the must-have smart casj’ outfit. But, if you’re a pattern lover, then you can pick up his white and blue floral print co-ord in the same flattering silhouette.

Jazz Up Jeans And A Nice Tee

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Navy shirt £9, white shorts £7

Jeans and nice tee is the dress code that never fails. So, add a new addition to your collection with our navy t-shirt with white piping, then pair with white shorts for a nautical inspired look that’s easy to style and Instagram ready. Looking for something bold? The tiger print shirt is a standout piece and the perfect party shirt. We know you want to look and feel good, and our check tracksuit is going to be a wardrobe favourite that does just that. It’s smart enough to wear to a barbeque, coffee with friends and staycations. So, head into store and treat yourself to Kem’s new range. Trust us, you’ll want to walk away with the whole collection 😉.

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Tiger print shirt £9, tiger shorts £5
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Stripe Shirt £9, Shorts £7
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Pink floral shirt £9, pink stripe shirt £10, pink white rimmed t-shirt £7, sunglasses £5, backpack £12
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Stripe shirt £10, navy trousers £15
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Grey pinstripe hoodie £14
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White jersey polo £9, navy shorts £7
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Blue knitted polo £9