A Minimalist’s Guide To Maternity Style

From floaty frocks to simple jersey staples, here are the hero pieces you need to curate your capsule pregnancy wardrobe

Rebecca image
Bex Gillam

Maternity Style Tips

It’s a time of serious transformation but, amongst the flux of familyhood, one of the things you don’t want to ditch during pregnancy is your personal style. Your body is changing and your brood is growing, but it doesn’t mean you should feel limited to leggings or stuck in sweats 24/7. It’s about embracing the newness, without losing the old.

Pregnant model lies on beanbag in long sleeved black midi dress, whilst reading a magazine
Black Long Sleeved Roll Neck £10, Black Tube Skirt £10
Model holding her baby looks down smiling, wearing a grey midi dress
Grey Marl Supersoft Maternity Rib Wrap Top £10, Grey Marl Supersoft Maternity Rib Legging £10

Hand-me-downs from your mum friends? We’re here for it, but sometimes they just won’t cut it and we’re not about impromptu purchases you’ll only wear for a few weeks. That’s why our newest maternity collection consists of simple but affordable styles that will pass the test of time, taking you comfortably to the birth and beyond.

Model stands in front of book case, buttoning up a white shirt over her bump and maternity jeans
Mid Blue Maternity Straight Leg Jean £17/, White Poplin Shirt £11

Your Capsule Maternity Wardrobe

A maternity capsule wardrobe will make life easy and our range, all in timeless neutral tones, will be the foundation of your new wardrobe as the weather gets colder. Knitted dresses and co-ords are big this season and what better trend for pregnancy than this collab between fashion and comfort?

Mother stands in kitchen, leaning against the counter holding her baby. She wears a burnt orange top and skirt co-ord
Burnt Orange Jumper Co-ord £10, Burnt Orange Tube Skirt Co-ord £10
model on sofa in top and jeans looking at bump
Mid Blue Maternity Mom Jean £17, Orange Check Long Sleeved Blouse £11

Your new cold weather saviour, the cable knit dress is the ultimate throw-on. Swap slippers with sliders or ballet pumps for evening plans. The poplin shirt will be your staple for all occasions. Not only bump-friendly, but handy for breastfeeding (over our Seamfree Wrap Bra or Cotton Nursing Bra), it makes getting dressed a breeze even when you’re trying to function on a few hour’s sleep.

model sits on bed, wearing grey wrap around co-ord, smiling into the distance
Grey Marl Supersoft Maternity Rib Wrap Top £10, Grey Marl Supersoft Maternity Rib Legging £10
Model sits on bed in cable knit dress. Smiling and looking down she holds a pink tea cup balanced on her knee
Ivory Cable Knit Dress £15

Sleep has never been more important so make sure you cherish those peaceful moments in our maternity nightwear. From wrap tops and leggings to Mickey Mouse pajama sets we’ve got cosy-wear that’ll see you through.

model sits on teal coloured sofa, wearing grey minnie mouse pyjamas
Minnie Mouse Maternity Oatmeal PJ Top £8, Minnie Mouse Maternity Black Sleep Legging £12

This incredible stage of life can be a challenge at times, but choosing outfits shouldn’t be one of them.