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Ever wondered what really happens on the set of a fashion photoshoot? We’re taking you behind the scenes on set of our latest shoot to share all of the secrets. You’ll spot the finished photos in the windows of your local Primark and in our trend feature.

Location, Location, Location

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A large studio space was the perfect place to create our buzzing catwalk stage, but there are no limits when it comes to choosing a location to shoot our latest trends. We’ve shot our collections everywhere from flourishing fields to industrial estates.

Model Behaviour

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A cast of models will be chosen to star in the shoot, measured and fitted with pieces from our latest collection. Rails full of Primark pieces mean there will be multiple outfit changes throughout the day, so a stylist will be on hand to make sure each look is preened to perfection. When they’re not in front of the camera the models will enjoy some much needed downtime.

Picture Perfect

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A whole host of creatives will be on set on the day, but the first step is always to transform the models hair and make up looks. On this occasion a pop of colour was key, so models were given a bold blue eye look to co-ordinate with the colours within the collection.

Strike a Pose

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Hundreds of shots will be taken of each outfit, with only a few making the cut. So when the day is wrapped, the reel of images will be looked through and the final selections made, those will be the images that you see supersized in our windows!

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Jodie Spragg
Style Editor
17/02/2020
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