Take a road trip through the sizzling fashion landscape this season, with our latest editorial. Our #PrimarkExclusive SS19 collection is packed with plenty of vibrant neon, animal print, and natural textures.
For spring/summer, our womenswear offer is teeming with sportswear staples expertly paired back with linens, earthy tones, and plenty of wooden accessories, culminating in a surprising rustic-athleisure hybrid. Fluorescent shades and safari-inspired neutrals mingle in unexpected sartorial combinations; linen suits with cycling shorts, shimmering mesh dresses with anoraks, fluid bias-cut midi skirts with chunky trainers and slogan hoodies.
On the menswear front, a distinctively 1950s vibe pervades, with light-wash denim, sweaters slung over shoulders, short-sleeved resort shirts, and voluminous work chinos worn high on the waist. Print and pattern ranges from hazy botanical, to yacht club stripes, and tie-dye. A utilitarian edge makes itself known, too, with multi-pocketed jackets and retro sports outerwear worn over sport shorts and roughed-up denim.