Primark X The Jeans Redesign Project

Introducing our newest denim range, part of The Jean Redesign, a project from the Ellen MacArthur Foundation’s fashion initiative to design and make products aligned with the principles of a circular economy. From jackets to trusty denim jeans, grab these lifelong wardrobe staples and get behind the vision of a circular economy for fashion.

What is The Ellen MacArthur Foundation?

The Ellen MacArthur Foundation is an international charity that develops and promotes the circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.

Circular fashion design is about keeping clothing out of landfills and in our economy. The absence of synthetic blends and hazardous chemicals in these pieces will enable them to age beautifully and be recycled at the end of their lives.

Our Primark X Jeans Redesign Collection

Our range features denim jackets and those all-important staple jeans. In keeping with the ‘rewash, rewear, recycle’ mantra of this range we’re here to provide some top tips for making the ‘rewear’ aspect a winning look every time.

Fail-safe Family Fits

Available in mens, womens and kids sizes, snap up these timeless staples for the whole family’s wardrobes and take twinning up a notch and kit out the whole crew. Whether you’re starting your little one’s off early with the double denim, in a look that Justin and Britney would be proud of, or you’re styling these basics up with their favourite knitwear and coats for A/W, you’ll want to make sure you’ve always got these durable denim pieces in the optimum grab and go location in their wardrobe for fail-safe ‘fits.

Browse our latest range of women’s jeans, boys jeans and girls jeans now!