PRIMARK
Model wearing shirt and denim mini skirt

Styling And Outfits

Rethink Your Denim

Public service announcement: Denim doesn’t have to mean just jeans. A sartorial stalwart, it's the fabric we can't live without. In recent seasons it’s been reimagined, not only with trending cut-out trend detailing but designed in totally different styles too. Scroll to see more…

Aug 23 · 3 min read

For our latest denim collection, we’ve launched a capsule of foundational pieces that will stand the test of time. Versatile and classic, incorporating denim pieces into your go-to wardrobe is simple. Choose from our range of denim must-haves below.

Denim Jackets

Model wearing borg denim jacket and jeans

Borg Lined Denim Jacket £23

Our borglined jacket, in fresh blue or washed-out black with a shearling-look collar, can be paired with jeans for the classic Canadian tuxedo. Or worn with flowy linen and chunky sandals when a summer park day starts to cool or to add to your women’s holiday clothes.

Denim Dresses and Shirts

Model wearing Denim Smock Dress

Denim Smock Dress £17

The denim smock dress has been given an upgrade with quarter-zip detailing and tiers, to be styled with ankle boots for a smart-casual situation.

Model wearing Frilled Denim Shirt

Frilled Denim Shirt £15

Simple and timeless, our frill shoulder denim shirt does enough to keep things low- key elsewhere. Think fuss-free jewellery and a sharp black trouser.

Denim Co-Ords

Model wearing quilted denim jeans

Quilted Mom Jean £19, Quilted Denim Shacket £19

Always yes to co-ords, we’ve rethought prints to deliver a quilted jacket and women’s mom jean combo to die for. V IG-able when given an early noughties vibe with a simple white jersey top and dad trainers.

Model wearing Borg Lined Cord Jacket

Borg Lined Cord Jacket £25

Ecru is our new favourite shade of denim. With a loungewear feel, it colour drenches with other neutral tones or pops alongside black separates.

Model wearing Soft Grey Denim Sweatshirt and Trousers

Soft Grey Denim Sweatshirt £15, Soft Grey Denim Wide Leg Trouser £17

After a year in sweats, we’re all for making our return to normal clothing simpler, so we’ve designed a super-soft grey marl lounge set, made from recycled cotton. Essentially elevated athleisure, it’s laidback without looking lazy.

Cord Essentials

Model wearing Cord Shacket and Cord Mini Skirt

Cord Shacket £19, Cord Mini Skirt £8

Continuing the earthy hues, our cord shacket and high-waisted skirt achieve the perfect balance of put-together and preppy. Finish the look with a crisp white t-shirt and platform loafers.

Model wearing denim shirt and mini skirt

Denim Mini Skirt £10