The latest stop on our never-ending journey of self-improvement? Our shopping habits. Buying things we’ll wear only a few times is so noughties (and not in a good way), so we’re on a mission to shop more responsibly. For one thing, floordrobes do not spark joy. Less stuff means our living spaces can stay minimalist, win-win.
Our new ‘less is more’ approach means curating our capsule summer wardrobes with timeless pieces we can mix and match for maximum wearability. Basically, everyday essentials, plus a few extras. Not boring, just pared back.
Primark Cares Essentials
A t-shirt and jeans is the most enduring ensemble going, styled casually with trainers, sandals or loafers for an effortlessly polished look. You might just find your new favourite in our collection of Primark Cares tees. Choose from an array of colours and fits to suit.
Bright tiered dresses are another heatwave saviour, the breezy and billowing fabric ensuring they steer clear of clinging while the paintbox hues make a fuss-free statement against white sneakers. Bucket hat, optional. A surprisingly transeasonal style, they can be layered with t-shirts then roll necks as the weather cools down.
Denim tends to be notoriously trickier to buy, but we’ve got everything from classic skinnies and mom jeans to jumpsuits, designed for every shape and style.
Whether your a light wash lover or want to switch out your classic blue denim for grey tones, black or ecru, our range of jeans will contain a pair you'll love.
Primark Cares Loungewear
The only element of lockdown we’re struggling to let go of are our baggy pants and — TYTYTY, fashion gods — they’re a big SS21 trend. For fellow members of the slouch fanclub, our smart sweatpants provide a super-comfy alternative. Forego structure entirely and create a relaxed but chic silhouette with an oversized shirt.
The #1 thing about these timeless trends? Not a fad in sight, these pieces are functionally futureproof. HELLO, hot human summer.