Our Partnership with Boston Ballet

Bostonians, do we have news for you! Get ready to share the joy this holiday season with Primark and Boston Ballet as we join forces to bring their annual holiday tradition, The Nutcracker, to you.

The magic of the holiday season is undeniable in Boston – the nip in the air, the abundance of trees lit all over the city, the first snowfall, buying ALL your gifts at Primark! But nothing says the holidays more than making unforgettable memories at The Nutcracker with the ones you love most.

For the second year in a row, Primark is proud to sponsor Boston Ballet's The Nutcracker, and we invite you to celebrate with us throughout the season. Even if you aren’t attending a performance, we’re bringing the tradition to you through a series of ticket giveaways, in-store events, and via @primark.usa.