"This is the collab of dreams!" says Jordan. One of the UK’s top fashion and beauty content creators and a long-term Primark fan, Jordan Lipscombe shares her makeup expertise, shopping hauls and beauty hacks with her huge following. From styling videos to glam beauty tutorials, Jordan has become the go-to source for recommendations. So we collabed with her to create the ultimate beauty edit.

‘I love a nude lip so this lip liner is an OG for me. I've used it for years!’

"When I was asked to create this edit it was so easy! I already knew the products I wanted to include because I know what I love… The hard part was not pciking too many," says the beauty-obsessed influencer. "I first discovered the Primark Beauty collection five years ago so I’ve been wearing and loving the products for a long time.

With her extensive beauty expertise and tried and tested approach, Jordan has picked 12 of her must-haves, from complexion products to nude lip essentials and our bestselling faux lashes. "The wholle collection being cruelty free is a game changer, and makes me love the products even more" says Jordan.

"My favourite thing about PS… Beauty is the choice. There's something for everyone which is so important in a makeup collection," says Jordan, "And all of it being cruelty free is a game changer and makes me love the products even more!"

So how did she narrow it down? "I approached it by thinking, if my friends were shopping in the Primark beauty department for the first time what would I recommend to them? And I know they'd love these products as much as I do. It’s essentially my mini Primark shopping list!"

‘This trio of base products is my go-to. I always tell everyone to pick up the contour stick: it’s my fave."

You can create your Expert Edit box in store by choosing from Jordan’s favorites. Don’t forget to follow her and @primark.beauty for the latest beauty hacks and tricks.