Cruelty Free International

Primark believes beauty products should be cruelty free. We're proud to be Leaping Bunny approved. A global program, Leaping Bunny requires cruelty free standards over and above legal requirements.

All our own-brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny program, the internationally recognizable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit