*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

Blue Hues

We’re bopping January blues on the head and coining cobalt blue as thsi year's color to covet. Vibrant and versatile, the mood-boosting bold blue shade has come down from the catwalk and making its way into your closet.

Be ahead of the curve: snap up our cobalt blue basics, from beanie hats and caps to slogan sweatshirts and seamless leggings.

A New Year Capsule Wardrobe

The key to staying on trend on a tight budget? It’s all about investing in the right foundations. Curate a stash of smart basics you can rotate and repeat for an endless stream of weather-ready trending looks.

Style stash need jackets? Start by snapping up one of our neutral blazers. The ultimate versatile piece, you can easily dress a blazer up or down. Our top hack? Size up to sport it with oversized hoodies and chunky knits.

A blazer's answer to making activewear look coffee run-ready, and great for adding structure to a laid back loungewear look.

Hit up the current collegiate style trend with our Ivy League slogan sweats, or sharpen up with our budget-friendly poplin shirts in lots colors and stripes.