Primark Presents Paula Echevarría SS25
Nobody does summer style like Paula. We have the looks you need for the beach and the club...
Our latest Primark Presents Paula Echevarría collection has landed, just in time for summer. The queen of chic summer style is here to help you look and feel your best in her latest swimwear, summer dresses, beach sets and more.
Beach club-ready bikinis and swimsuits
Functional swimwear is a no-brainer, but what about its fashion cred? Lucky for you, Paula’s newest swimwear capsule does both. The leopard print love affair continues for 2025. And in this collection, it’s showcased in a classic black and bronze leopard print swimsuit and shirt, and a subtle olive textured pick. For beach club looks, gold tone accessories are a surefire way to take your style next-level. Paula’s picks for getting you on that guest list? Shell and starfish-accented bags, belts and necklaces.
It's all in the details when it comes to bikinis and beach sets. Besides the adjustable ties, the playful palm tree embroidery and delicate pebble beading upgrade these from your classic black and white bikinis. Don’t forget woven bags, sarongs and straw hats to keep you and your stuff shielded from the sun.
Summer Neutrals
Our go-to source for everything neutral, Paula’s latest pieces are the definition of beachy glamour. Vacay looks all about loose tops and lightweight wide-leg pants? Our palm print shirt and skirt set is a great way to go bolder without straying too far from your fave pieces. The shirt is a breezy beach coverup and the maxi skirt amps up your basics day or night. Denim on vacation? Hear us out.
What better way to show off that summer glow than with white denim? A great pick on chilly summer nights: don’t blame us if these relaxed fit jeans are your new go-tos. Wear with knit vests, shirts and tees.
Sea-Inspired Style
We’re taking cues from harbour hues this season. Coastal blue, yellow and coral help you channel the shore, wherever your plans take you. You'll find our fresh sea-inspired print on lots of pieces in the collection, but we especially heart the shirt and shorts set. Paula proves this casual print dresses up well when styled with chic shoes and accessories.
To swap it up: stripes are always on our packing lists, and there are lots here for you to love. Our blue striped poplin set is so breathable, and our yellow striped shorts are a playful change from your usual denim picks. A nice nod to nautical, without the clichés.