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Paula Eche in seamfree mocha unitard, matching bolero

Style Trends

New In: Paula Echevarría Spring '24

Our collab with Spanish actor and influencer Paula Echevarría is back! Shop her new collection in stores now.

Jan 15 · 7 min read

Our third collab with Spanish actor and influencer Paula Echevarría is here! Her Spring 2024 collection features fab gymwear, must-have coats, trending tailoring and hot RN shoes and accessories.

Look for our Primark Cares logo in stores to snap up pieces from the Primark Cares collection.

Paula in cream sweater with graphic black Bonjour

Cream Bonjour Sweater $19

Chic Tailoring Essentials

Get ahead of their viral moments: add these smart tailoring pieces to your basket for the new season. While blazers, suits and chic pants are timeless; new shapes, prints and proportions pique our interest year after year. For spring, Paula’s swapping the typical masculine vest for a feminine, figure-hugging fit and sweetheart neckline. Wear with the matching skort and oversized blazer (because good things do come in threes). Finish with our chunky black buckle boots for androgenous edge.

Paula in charcoal blazer, vest and skort set with chunky black boots

Charcoal Blazer $28, Charcoal Vest $16, Charcoal Skort $16, Black Chelsea Boots $26

Paula in gray pinstripe shirt and pants, gray denim cap

Gray Pinstripe Shirt $22, Gray Pinstripe Straight Leg Pants $24, Charcoal Acid Wash Cap $5.50, 2-Pack Silver Bangles $6.50

The same rules go for dressy shirts. Our charcoal pinstripe shirt and straight leg pants are a great alternative to a classic white shirt and black tailored pants pairing. A workwear or weekend winner....

Style Forecast: Spring Coats and Jackets

2024 is the year we’re making practical coats a priority. Think it ruins your look? Think again... Swap longer coats for more playfully proportioned picks. Take our cropped military jacket: the perfect piece show off your fave jeans while keeping it chic, with its double-breasted design and structured lapels. Seeking street style inspo? Last year’s coveted cropped essential, the bomber, gets a spring refresh with faux leather fabric and a muted hue. Size up for optimal off-duty vibes.

Paula in light green activewear set with stone rubberized raincoat, hood up

Stone Rubberized Raincoat $32, Light Green Active Crop Trop $12, Light Green Active Leggings $15

Paula in striped tee, gray pants, gray cropped coat

Gray Heather Cropped Military Coat $36, White/Black Striped Sweater $17, Charcoal Tailored Pants $20

Paula in trench, gray crossbody bag, gray denim wash cap

Stone Rain Coat $46, Charcoal Acid Wash Cap $5.50, Gray Denim Quilted Crossbody Bag $14

Longline looks fan? It has to be the classic trench. Featuring a lightweight, timeless design with endless layering possibilities, you’ll wonder how you lived without it... Last but not least: no outerwear rotation's complete without a raincoat. Channel a polished but practical vibe with the cinched waist and hidden snaps. PSA: It has a hood, too.

Everyday Activewear

Paula’s collection is PACKED with chic gymwear pieces that look great for lunges and lounging, starting with a nod to the 80's. Say hi to our seamfree unitards. Whether cropped and full-leg, wear with the matching bolero or quarter zip pullover and chunky sneaks for gym- or errand-ready looks with comfort and style.

Paula in full length unitard, stone bomber jacket, chunky white sneakers

Mocha Seamfree Unitard $18, Stone Faux Leather Bomber $28, Taupe Quilted Crossbody Bag $14, White Chunky Platform Sneakers $24

Paula in stone drawstring hoodie and joggers with denim crossbody bag, phone bag, matching cap

Blue Denim Cap $5.50, Blue Denim Quilted Crossbody Bag $14, Blue Denim Crossbody Phone Pouch $8, 2-Pack Gold Wavy Bangles $6.50, Stone Jersey Drawstring Joggers $14, Stone Cropped Sweatshirt $15, White Ribbed Racer Bra Tank $12

Paula knows a thing or two about leveling up your tracksuit game. Go for matching base layers like our flattering racer back tanks, cropped sweatshirts and jogger sets. Add trending accessories (hey, denim cap and crossbody bags!) to elevate the look. Because carrying car keys and dog treats can still look chic...