Cream button front midi dress with flowing skirt and short sleeves, worn by model on outdoor stairs, hair flowing in the breeze.

Style Trends

Introducing... Spring Style

A new season means fresh new clothes. Breezy fabrics and pieces that fit your personal style, now and beyond.

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Aaaand breathe. Spring is here. From milestone moments to more mundane moments, nailing a daily dress code is no mean feat.  So we're here to take you through our latest collection, designed to help you float into spring and style it out through summer. 100% linen, cotton blends, seersucker… We’re totally shedding the weight of winter. 

Model wearing pink and blue striped shirt with layered necklaces.

The 100% Linen Set

Minimalist style with maximum impact is what this collection is all about — especially our 100% linen pants and shirt from The Edit. This breezy shirt with matching buttons, a crisp collar and chic single back pleat is a no-brainer for cross-season style and scorching summer days. Wear with matching mid-rise 100% linen pants and you have yourself a set for this season and beyond. Keep it simple with a bralette and open-toe shoes, or try T-shirts and clog mules on mild days.

Model wearing cream linen shirt and matching pants, walking on a city street with windswept curly hair.

Stripes Season

For capsule wardrobe fans, stripes have always been big. Even if you're all about animal prints, we know this cotton blend seersucker striped set will get your attention: the muted, sorbet colored cropped shirt and matching drawstring pants are made in mix-and-match heaven. They're relaxed enough to wear with sandals and jersey basics, but elegant enough for heels, clutch bags and statement jewelry for balmy evenings. You’ll have to be quick if you want both pieces... (P.S.: We love this for fall/winter too: just swap the shirt for a cozy knit.)

Model wearing pink, white and blue striped cropped shirt and matching wide leg pants on an open top bus.

Dress for the event

Nothing says wardrobe refresh more than bringing dresses back into rotation. Want to go light on the fabrics and heavy on the compliments? Our black and white print shirt dress delivers. The cotton-blend fabric checks all the cool, comfortable boxes, while the collar and tailored midi cut are all about fuss-free refinement — whether for your 9-5 or 5-9.

Black and white abstract print dress flowing in the breeze, worn with gold tone bracelets and black slide sandals on a porch.

Our new collection put a spring in your step? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!